On December 1, 2012, Enrique Peña Nieto assumed the position of President of Mexico, beginning his six-year term as president. Only a day later the agreement called “Pact for Mexico” is signed between the Presidency of the Republic and the three main Mexican parties. In parallel our agency begins to provide services mainly oriented to communicate new policies through the internet.
The government of EPN understood better than anyone the potential of the internet to communicate in a massive, simple and effective way its new policies but above all to make the life of the citizen much easier. So it was that on these two main axes we founded the bases of the work to be carried out.
Among the first projects we did, we highlighted landing pages and microsites to communicate announcements and major reforms in national policies such as: “Cruzada contra el hambre”, Mexico in Peace, Educational Reform, Financial Reform and the Telecommunications Reform.
Another aspect in which we worked was in the design and development of an annual landing page on accountability known as Government Report. It is a balance sheet of the general state kept by the Federal Public Administration and informs about the decisions and measures taken during each year of government.
We also participate in the Gob.mx project. A platform that promotes innovation in government, promotes efficiency, and transforms processes to provide information, procedures and a platform for participation by the population. It is the rethinking of the citizen-government relationship and the result of the joint work of many governmental sectors. Among the outstanding figures, it should be noted that Gob.mx, according to the E-Government Survey published by the United Nations in 2016, positions Mexico as the Latin American leader in online participation.
Parallel to all the projects carried out, we work directly on the official website of the Mexican Presidency, making periodic modifications, design proposals for new sections, new structures for information and improvements in the user experience.